When Is a Headline Not a Headline?

WHEN it doesn't match the story!

Right now in the "What's New" section of the newspaper, there are three stories. The first talks about a new activity at the Academy.

The second headline announces "Lil' St. Bernard is Back", but talks about being the month of October and time to adopt the Pet of the Month, a frog.

So we come to the third headline, "Fabulous Fall Gifts," which instead talks about activities to do with your pet of the month!

Hellooooo! Wakey-wakey!